Starbucks AP Winter Promo

Starbucks approached me to concept a comprehensive campaign for their Winter 2019 promotion of Teavana™ Tea Latte’s in their Asia Pacific market. As this campaign was a complete Teavana take over, I created all the in-store imagery and menus, cups, bags, and window displays. The drinks themseleves introduced unexpected flavor combinations and pairings to customers that were not visible to the eye. To complement this concept, I created a bright, geometric background that used colored acrylic texture to slightly obscure the flavor notes and glassware, subtly hinting at the flavors the customer would find hidden within their drinks. Since this campaign took place during the 2019 Chinese New Year, I also created a limited-run campaign mirroring the same style for their Chestnut Black Tea Latte.

Services

Art Direction
Campaign
Packaging Design